5 ways to optimise your social media profiles

With so many businesses active on social media, it can be challenging to stand out and attract the right audience. Optimising your profiles is a crucial step to increase your visibility, reach new audiences, and generate more leads for your business.

• One of the most important things you can do to optimise your social media profiles is to make sure they are complete and up-to-date. This includes including all the relevant information about your business such as contact details, location, and website. This will make it easier for potential customers to find and contact you. Also, make sure to verify your business on social media platforms if possible. It will increase the credibility of your business and make it easy for customers to find you.
• Another key aspect of optimising your social media profiles is to use keywords. Keywords are the words or phrases that people use when searching for products or services related to your business. By including relevant keywords in your profile and bio, you can increase the chances of your business being found by potential customers. Research the keywords that are relevant to your business and industry and include them in your bio and profile to make it easier for people to find your business.

• The images you use in your social media profiles can make a big difference in how your business is perceived by potential customers. Using high-quality images in your profile and cover photos can help to make a strong first impression and stand out from the competition. Make sure the images you use are clear, visually appealing, and relevant to your business.
• Consistency is key when it comes to optimising your social media profiles. Keep your branding consistent across all your social media profiles, including your profile and cover photos, bio, and the type of content you post. This will help to establish your business as a reputable brand and increase trust with potential customers. Also, make sure to use the same tone of voice across all your profiles, whether it’s serious, fun, or somewhere in between.

• A great way to generate more leads from your social media profiles is to use calls-to-action. Calls-to-action are phrases or sentences that encourage potential customers to take action and contact you for more information about your products or services. Use calls-to-action in your bio, such as “Contact us for more information” or “Visit our website” to encourage potential customers to take action and generate more leads. Also, make sure to include a link to your website or contact form in your bio to make it easy for potential customers to get in touch with you.

Remember, consistency is key, and it’s essential to keep your profiles updated and engaging to maintain the interest of your audience. Social media is a powerful tool, but it’s important to use it effectively. By optimising your social media profiles, you can increase your chances of reaching the right audience and generating more leads for your business.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.