5 Top Tips to promote your social media content

Creating great content is only half the battle when it comes to a successful content marketing strategy.

Once you’ve created it it’s essential to promote it in order to reach your target audience and drive engagement.

• One of the most important considerations when promoting your content is understanding your target audience. By understanding your target audience, you can identify the platforms and channels that they are most likely to use, and promote on those platforms. For example, if your target audience is primarily made up of young professionals, you may want to focus on promoting on LinkedIn or Twitter.

• Another important consideration is timing. It’s essential to promote at the right time, in order to reach the most people. For example, if you are promoting a piece of content that is relevant to a current event or trend, it’s important to promote it as soon as possible, before the event or trend loses its relevance.
• The headlines of your content are one of the most important factors when it comes to promoting your content. A great headline can be the difference between someone clicking or scrolling past it. It’s essential to craft headlines that are compelling, accurate and optimised for search engines.

• Collaborating with other brands and influencers in your industry is a great way to promote your content and reach new audiences. By partnering with other brands and influencers, you can gain access to their audiences, and expose you to a wider audience.
• Finally, it’s important to consider repurposing and reusing. By repurposing your content, you can give it new life and reach new audiences. For example, you can turn a blog post into a video or an infographic, and promote it on different platforms.

As Marcus Sheridan suggests, promoting through webinars and podcasts can be a great way to reach new audiences. Podcasts and webinars can be a great way to share your expertise and thought leadership, while also promoting in a non-salesy way.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.