5 ways to build trust and make your business easier to buy from

Building trust is a crucial factor in making your business easier to buy from. Trust between a business and its customers is built over time through consistent, positive experiences and can lead to increased customer loyalty, referrals, and repeat business. Marcus Sheridan, close friend of ActionCOACH emphasises the importance of this in his book ‘They Ask, You Answer…

• Be transparent
  Transparency is an important component of building trust with customers. Make sure your business values, mission, and policies are clearly communicated on your website and in all interactions with customers. Provide accurate and comprehensive information about products and services, including pricing and availability. This helps establish credibility and shows customers that your business is trustworthy and dependable.

• Use social proof
  Social proof can be a powerful tool for building trust with customers. Display customer reviews, ratings, and testimonials clearly on your website and in marketing materials. Share customer success stories on social media and in blog posts. This type of social proof helps build trust by showing potential customers that other people have had positive experiences with your business.
• Secure customer data
  Protecting customer data is essential for building trust with customers. Implement secure systems for storing and transmitting customer data, and be transparent about your data privacy policy. Ensure that customers understand how their data will be used and that their privacy is a top priority for your business. By taking steps to secure customer data, you show customers that you value their trust and are committed to protecting their information.

• Offer clear information
  Offering clear information about your products and services helps build trust with customers. Make sure that information about pricing, availability, and product features is easy to find and understand. Provide detailed product descriptions and use clear, concise language to communicate important information. This helps eliminate confusion and ensures that customers have all the information they need to make informed purchasing decisions. Marcus Sheridan, close friend of ActionCOACH emphasises the importance of this in his book ‘They Ask, You Answer’… he explains how prospects don’t wait to go searching through your website to find the information they’re looking for (often pricing information), you need to make this immediately available and clear.
• Differentiate your business
  Differentiating your business from competitors helps build trust with customers by showing that you offer something unique and valuable. This could be in the form of a unique product or service, a standout brand, or a commitment to sustainability or social responsibility. Whatever sets your business apart, make sure that it is clearly communicated and differentiated from the competition.

Building trust is an important factor in making your business easier to buy from. By being transparent, using social proof, securing customer data, offering clear information, and differentiating your business, you can create a positive, trustworthy image that will attract and retain customers. Implementing these tips can help build trust with customers and make your business easier to buy from.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.