5 ways to optimise your digital marketing for search engines

Search engine optimisation (SEO) is a critical component of any digital marketing strategy. By optimising your website and content for search engines, you can improve your website’s visibility and drive more traffic to your website. Marcus Sheridan, close friend of ActionCOACH, digital marketing expert and “Web Marketing Guru” according to the New York Times; emphasises the importance of optimising your digital marketing for search engines in his book They Ask, You Answer…

• Conduct Competitor Research
  The first step in optimising for search engines is to conduct competitor research. By analysing your competitors’ website and content strategies, you can gain valuable insights into their SEO tactics and identify opportunities to improve your own website and content. According to Marcus, conducting competitor research is essential for digital marketing success. In Marcus’s, They Ask, You Answer, he emphasises the importance of understanding your competitors’ content and keyword strategies. By doing so, you can identify gaps in their SEO tactics and opportunities to optimize your own website and content.

• Use Metadata
  Metadata is information that is included in the HTML code of your website, including your page titles and descriptions. By optimising your metadata for search engines, you can improve your website’s visibility in SERPs and drive more traffic to your website. They Ask You Answer emphasises the importance of using descriptive and relevant page titles and descriptions. By doing so, you can provide search engines with a clear understanding of the content on your website and improve your website’s visibility in SERPs.
• Use Alt Text
  Alt text is text that is used to describe images on your website. By using descriptive alt text, you can improve your website’s visibility in image search results and drive more traffic to your website. According to Marcus Sheridan, using alt text is essential for digital marketing success. In his book, he emphasises the importance of using descriptive and relevant alt text. By doing so, you can provide search engines with a clear understanding of the content on your website and improve your website’s visibility in image search results.

• Use Internal Linking
  Internal linking is a powerful tool for optimising for search engines. By linking to other pages on your website within your content, you can improve your website’s structure and provide a better user experience for your website visitors. Internal linking can also help to distribute link equity throughout your website, which can improve your website’s visibility in SERPs. They Ask You Answer emphasises the importance of creating a strong internal linking structure. By doing so, you can provide a better user experience for your website visitors and improve your website’s visibility in SERPs.
• Use Structured Data
  Structured data is a type of code that is used to provide additional information to search engines about the content on your website. By using structured data, you can improve your website’s visibility in SERPs and provide a better user experience for your website visitors. According to Marcus, using structured data is essential for digital marketing success. In his book, he emphasises the importance of using structured data to provide additional information to search engines about the content on your website. By doing so, you can improve your website’s visibility in SERPs and provide a better user experience for your website visitors.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.