5 Top Tips for answering customer questions in inbound marketing

Marcus Sheridan, an inbound marketing expert, explains, it’s all about creating content that answers customer questions and establishes your brand as a trusted authority in your industry. Inbound marketing is all about attracting, engaging, and retaining customers through the creation of valuable content that addresses their needs and interests. One of the most effective ways to do this is by answering customer questions. As Marcus Sheridan explains, answering customer questions builds trust and establishes you as an authority in your field.

• Use tools like AnswerThePublic to find out what questions people are asking:
  The first step in answering customer questions is to find out what those questions are. This is where tools like AnswerThePublic can be incredibly helpful. AnswerThePublic is a free tool that allows you to enter a keyword related to your industry or product and then generates a list of questions people are asking about that topic. This information can be invaluable in helping you create content that addresses your audience’s needs and interests.

• Create content that directly addresses your audience’s questions:
  Once you’ve identified the questions your audience is asking, it’s time to create content that answers those questions. This can take many forms, including blog posts, videos, podcasts, and more. The key is to make the content informative and engaging, so your audience is compelled to read or watch it. One great example of a company that does this well is HubSpot. They have a section of their website called the “Marketing Hub,” which contains a wealth of resources for marketers. One of the sub-sections is called “Answers,” which is a collection of blog posts that directly answers common marketing questions. For example, they have a post titled “What is Lead Scoring and Why is it Important?” This post answers a common question among marketers and provides valuable insights and best practices.
• Use language that is clear and easy to understand:
  When creating content to answer customer questions, it’s important to use language that is clear and easy to understand. Avoid using technical jargon or industry-specific terms that your audience might not be familiar with. Instead, use plain language that is easy to comprehend. This is particularly important when creating video content. According to a study by Animoto, 96% of people say they have watched an explainer video to learn more about a product or service. However, if the video is too complicated or uses technical terms, viewers may become frustrated and lose interest.

• Be authentic and honest in your responses:
  Customers appreciate transparency and honesty, so it’s important to be authentic and honest in your responses to their questions. If you don’t know the answer to a question, don’t be afraid to admit it. Instead, offer to research the topic further and get back to the customer with a more informed answer.
• Promote your content through social media and other channels:
  Share your content on social media, email newsletters, and other channels to reach a wider audience. Encourage your audience to share the content with others who might find it useful.

By following these tips, you can create content that effectively answers your audience’s questions, establishes your brand as an authority in your industry, and drives more traffic to your website. Answering customer questions is an essential component of inbound marketing, so be sure to prioritise this strategy as you develop your content marketing plan.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.