5 Top Tips for offering a strong guarantee

Offering a strong guarantee can be a powerful tool for making your business easier to buy from. It helps build trust with customers by showing that you stand behind your products and services and are committed to their satisfaction. Here at ActionCOACH we offer a tailored guarantee, 12 months for all Memberships above Step-up level and 6 month’s to all of our 1:1 Members, it is as follows: “Providing you do the agreed work, the 1-2-1 coaching programme will increase the amount of Gross Profit you make in the first 12 months by at least the amount you’ve invested in coaching, or I’ll refund you the difference”…

• Be clear and concise
  A clear and concise guarantee can help build trust with customers and make it easier for them to buy from your business. Make sure that it is easy to understand and free of jargon or technical language. Use simple, straightforward language to explain what it covers and what customers can expect. This helps eliminate confusion and ensures that customers are fully informed about the protection they are receiving.

• Make it easy to use
  An easy-to-use guarantee can help build trust with customers and make it easier for them to buy from your business. Make sure that customers know how to take advantage of it and that the process is straightforward and hassle-free. Consider offering online forms or phone numbers for customers to use when making a claim. This helps ensure that customers can take advantage of the protection offered by your guarantee with minimal effort.
• Be generous
  A generous guarantee can help build trust with customers and make it easier for them to buy from your business. Consider offering a longer time frame or a more comprehensive one than your competitors. For example, a 30-day money-back guarantee may be standard in your industry, but offering a 60-day or even a 90-day guarantee can help set your business apart and show customers that you are confident in your products and services.

• Follow through
  Following through on your guarantee can help build trust with customers and make it easier for them to buy from your business. Make sure that you are responsive to customer claims and that you process them quickly and efficiently. Consider using customer feedback to improve and ensure that customers are fully satisfied with the protection it offers. This helps ensure that customers feel confident in your business and are more likely to buy from you in the future.
• Make it easy to understand
  An easy-to-understand guarantee can help build trust with customers and make it easier for them to buy from your business. Consider using visual aids, such as diagrams or flowcharts, to help customers understand the terms and conditions. Make sure that your guarantee is prominently displayed on your website and in marketing materials so that customers are fully informed about the protection it offers.

Offering a strong guarantee can be a powerful tool for making your business easier to buy from. By being clear and concise, making it easy to use, being generous, following through, and making it easy to understand, you can build trust with customers and make it easier for them to buy from your business.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.