Defining your core purpose in implementing a management system

Having a great management system is crucial to the success of any business. Implementing a management system provides structure and direction, helping employees to understand their roles and responsibilities within the business. Defining your core purpose is the foundation of implementing a great management system in your business. Your core purpose is the reason why your business exists beyond just making money. It defines your reason for being and the impact you want to make in the world.

• Start with why
  Your why is the reason why you do what you do. It goes beyond just making a profit and gives your business a sense of purpose and direction. Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Defining your why will give your business a sense of purpose and direction that will guide your decision-making and ensure that your business objectives align with your values and beliefs.

• Identify your values
  Your values are the principles and beliefs that guide your decision-making. They define what is important to you and shape your business culture. To identify your values, think about the things that you stand for and the principles that guide your behaviour. For example, if you value honesty, transparency, and accountability, these values should be reflected in your business practices and communicated to your employees.
• Understand your impact
  Your impact is the difference that you want to make in the world. It goes beyond just making a profit and defines the legacy that you want to leave behind. To understand your impact, think about the problems that you want to solve and the impact that you want to have on your customers, employees, and the world. For example, if you want to make a positive impact on the environment, you might focus on sustainability practices and reducing your carbon footprint.

• Identify your unique selling proposition
  Your unique selling proposition is what sets you apart from your competitors. It defines the value that you offer to your customers and why they should choose your business over others. To identify your unique selling proposition, think about what makes your business different and why your customers choose to do business with you. This might include factors such as exceptional customer service, unique products or services, or competitive pricing.
• Align your core purpose with your business strategy
  Once you have defined your why, values, impact, and unique selling proposition, the next step is to align your core purpose with your business strategy. Your business strategy should reflect your core purpose and ensure that all of your actions and decisions align with your values and beliefs. Use your core purpose to guide your decision-making and ensure that your business objectives align with your long-term vision.

Defining your core purpose is the foundation of implementing a great management system in your business. By starting with why, identifying your values, understanding your impact, identifying your unique selling proposition, and aligning your core purpose with your business strategy, you can create a sense of purpose and direction that will guide your decision-making and ensure that your business objectives align with your values and beliefs. By following these tips, you can create a culture of excellence and achieve your business objectives.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.