5 ways to increase profitability by investing in testing & measuring

Brad Sugars, founder and CEO of ActionCOACH heavily emphasises the importance of leveraging your business for efficiency. It can help save time and money, while increasing productivity and profitability. As a business owner, you are always looking for ways to improve efficiency and profitability. One often overlooked but essential factor in achieving these goals is testing and measuring.

• Identifying inefficiencies:
  Testing and measuring can help identify inefficiencies in your business processes. By collecting data and analysing performance metrics, you can pinpoint areas that are causing bottlenecks or delays and make targeted improvements.

• Optimising performance:
  Once you have identified areas for improvement, testing and measuring can help you optimise your business processes. By tracking key performance indicators (KPIs), you can monitor progress over time and fine-tune your processes for maximum efficiency.
• Data-driven decision-making:
  By collecting and analysing data, testing and measuring can help you make data-driven decisions that can lead to better business outcomes. This can help you avoid making decisions based on assumptions or intuition, leading to more effective decision-making.

• Continuous improvement:
  Testing and measuring can help foster a culture of continuous improvement in your business. By setting goals and tracking progress, you can encourage employees to work towards specific targets and make incremental improvements over time.
• Accountability:
  Finally, testing and measuring can help hold employees accountable for their performance. By setting measurable goals and tracking progress, you can identify areas where employees may need additional support or training and provide feedback and coaching accordingly.

Testing and measuring can provide significant benefits for your business. By identifying inefficiencies, optimising performance, enabling data-driven decision-making, fostering a culture of continuous improvement, and holding employees accountable, testing and measuring can help you achieve greater efficiency and profitability. Brad Sugars emphasises the importance of testing and measuring as a key strategy for improving business efficiency and achieving long-term success, and these benefits demonstrate why it is worth the investment.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.