Keeping your branding consistent Branding consistency is crucial for anyone looking to build a strong and recognisable brand. Consistency in branding helps to establish trust and credibility with your target market, making it easier for them to identify and remember your brand. The first step…
Creating a Marketing Plan A marketing plan is a document which outlines your marketing strategy, including your target market, marketing goals, and tactics for achieving those goals. Having a marketing plan in place will help you stay focused and organised. It will make it easier…
Defining your Unique Selling Proposition (USP) It’s important to have a USP that sets your product or service apart from the competition. A USP is a clear and compelling statement that communicates the unique value and benefits of your product or service to your target…
Understanding your target market A target market is a specific group of consumers that you want to reach and sell your product/service to. By understanding this, you can tailor your marketing efforts and offerings to meet their specific needs, resulting in increased sales and growth…
10 Top Marketing Tips for Entrepreneurs The Hubspot definition of marketing: any actions a company takes to attract an audience to their product or services through high-quality messaging. It aims to deliver standalone value for prospects and consumers through content. The long-term goal is to…
