Why you should invest in a content marketing strategy Content marketing is a powerful strategy that can help entrepreneurs attract and engage with their target market, build brand awareness and credibility, and ultimately drive revenue and growth for their business. A content marketing strategy is…
Creating a Marketing Plan A marketing plan is a document which outlines your marketing strategy, including your target market, marketing goals, and tactics for achieving those goals. Having a marketing plan in place will help you stay focused and organised. It will make it easier…
Defining your Unique Selling Proposition (USP) It’s important to have a USP that sets your product or service apart from the competition. A USP is a clear and compelling statement that communicates the unique value and benefits of your product or service to your target…
10 Top Marketing Tips for Entrepreneurs The Hubspot definition of marketing: any actions a company takes to attract an audience to their product or services through high-quality messaging. It aims to deliver standalone value for prospects and consumers through content. The long-term goal is to…
