5 Top Tips to be a genuine and personable salesperson

The sales landscape has evolved over the years, and today’s consumers are more discerning and well-informed than ever. As a salesperson, being authentic, genuine, and personable can make all the difference in establishing trust and fostering long-lasting relationships with customers. Jeffrey Gitomer, a renowned sales expert, has consistently stressed the importance of these qualities in his teachings.

• Develop your unique voice:
  One of the key aspects of being genuine is embracing your individuality. Avoid scripted sales pitches and instead, speak to your customers in your own unique voice. This will make you more relatable and help you create a more meaningful connection with your customers. Remember, authenticity starts with being true to yourself.

• Show genuine interest in your customers:
  Take the time to learn about your customers – their needs, wants, and pain points. Ask open-ended questions and engage in active listening, which will demonstrate that you’re genuinely interested in understanding their concerns. By doing so, you’ll be able to tailor your offerings to address their specific needs and build rapport.
• Be transparent and honest:
  Authenticity goes hand-in-hand with transparency and honesty. Always be upfront about your products or services, including their features, benefits, and potential drawbacks. If a particular offering isn’t the right fit for a customer, be honest and suggest alternatives that may better suit their needs. This approach will not only build trust but also show your commitment to your customers’ best interests.

• Share personal stories and experiences:
  Sharing personal anecdotes or experiences can help you connect with customers on a deeper level. It humanises you and makes you more relatable, which in turn, enhances your authenticity. By sharing your own stories, you create a connection that goes beyond a simple sales transaction.
• Practice empathy and active listening:
  Empathy is a powerful tool in building strong customer relationships. Put yourself in your customers’ shoes and genuinely empathise with their concerns. Practice active listening, which involves not only hearing but also understanding and responding thoughtfully to their needs. By doing so, you’ll be better equipped to offer tailored solutions and demonstrate that you genuinely care about their well-being.

Incorporating these five tips inspired by Jeffrey Gitomer’s teachings into your sales approach will help you become a more authentic, genuine, and personable salesperson. By focusing on building trust and fostering long-lasting relationships, you’ll not only improve your sales performance but also create a more sustainable and successful business. Remember, the key to authentic selling is being true to yourself and prioritising your customers’ best interests.

Who is ActionCOACH’s Business Coach Mark Dilks?

Mark Dilks is an accomplished business leader, experienced coach, mentor and business builder. He supports business owners, executives and teams across Milton Keynes, Bedford, Northampton, Luton & Dunstable in all aspects of building profitable high growth businesses; from start-up phase all the way through to maturity and divestment. No matter what challenges you are facing, Mark will invariably have encountered a similar situation previously and will be able to support you to quickly and efficiently overcome your business hurdles by sharing examples of how other business have solved similar problems that you are experiencing. He is motivated, driven, tenacious and is able to get the very best out of all the resources available to his clients and to ensure that the maximum results possible are achieved.